Introduction to Persuasive Writing
Persuasive writing tries to convince the reader to agree with your point of view, using reasons and evidence.
What You Need to Know
Persuasive writing is writing designed to convince the reader to agree with your opinion or take an action. It has a clear position (your opinion), supported by reasons and evidence. Good persuasive writing uses strong language, examples, and sometimes addresses what people who disagree might think. Common forms include letters, speeches, advertisements and opinion pieces.
Key Concepts
Position
Your clear opinion or view
Reasons
Why you believe your position
Evidence
Facts that support your reasons
Persuasive Language
Strong words to convince reader
Structure of a persuasive text:
Key Vocabulary
Persuade
To convince someone to believe or do something by giving reasons.
Opinion
A personal view or belief — not necessarily a proven fact. Persuasive writing expresses an opinion.
Argument
A reason plus evidence used to support your position in persuasive writing.
Evidence
Facts, statistics or examples that back up your argument and make it more convincing.
Knowledge Check
Select the correct answer for each question. Click "Check Answer" to see if you are right.
Question 1
The main purpose of persuasive writing is to:
Question 2
Which of these is an opinion (not a fact)?
Question 3
Which of these is an example of persuasive language?
Question 4
In a persuasive text, the introduction should:
Key Concepts Summary
- ●Persuasive writing aims to convince the reader to agree with your opinion.
- ●It has a clear position (introduction), arguments with evidence (body), and a conclusion.
- ●Use strong language, facts and examples to make your arguments convincing.
- ●Remember: opinions are personal views; facts are provable truths.