What You Need to Know

Key Concept Diagram

Media texts combine visual and language features to communicate and persuade

Camera angles, colour, and font size in visual media can all carry meaning and create mood

Advertising language techniques include slogans, repetition, celebrity endorsement, and bandwagon appeals

Critical viewers ask: who made this, for whom, what message does it send, and what is left out?

Key Vocabulary

Media text

Any communication using a combination of words, images, sound, or video

Slogan

A short, catchy phrase used in advertising to promote a product or idea

Endorsement

A public statement of support, often by a celebrity, to promote a product

Bandwagon

The persuasion technique suggesting everyone is doing something so you should too

Knowledge Check

Select the correct answer for each question. Click "Check Answer" to see if you are right.

Question 1

An advertisement shows a famous athlete drinking a sports drink. This technique is called:

Bandwagon Scare tactics Repetition Celebrity endorsement

Question 2

A news headline reads "SHOCK DISCOVERY" in large red letters. The large red font is intended to:

Create urgency and grab the reader's attention Save space on the page Make the text easier to read Follow standard journalistic rules

Question 3

A critical viewer of a TV advertisement should ask:

"What does the music sound like?" "Who made this ad, who is it for, and what is it trying to make me do?" "How long is the advertisement?" "What time of day is it shown?"

Analysing Media Texts