What You Need to Know

Key Concept Diagram

Logos (logic): use statistics, scientific evidence, and logical reasoning

Pathos (emotion): use vivid imagery of environmental damage and appeals to future generations

Ethos (credibility): cite experts, reputable organisations, and scientific consensus

A strong call to action tells the reader specifically what they should do

Key Vocabulary

Logos

Persuasion through logic, evidence, and reasoned argument

Pathos

Persuasion through emotional appeal

Ethos

Persuasion through establishing credibility and authority

Call to action

A direct request for the reader to take a specific step or behaviour

Knowledge Check

Select the correct answer for each question. Click "Check Answer" to see if you are right.

Question 1

Which technique is an example of pathos in environmental writing?

Citing a scientific study showing 15% species decline Using a logical if-then argument about carbon emissions Quoting a climate scientist's peer-reviewed findings Describing the bleached coral reef through which a child once snorkelled

Question 2

A writer states: "According to the CSIRO, Australia's average temperature has risen 1.4 degrees since 1910." This is an example of:

Logos Ethos Pathos Hyperbole

Question 3

Which is the strongest call to action to end an environmental essay?

Environmental issues are important. Sign the petition at environment.gov.au and contact your local MP today to demand net-zero legislation. We should probably think about doing something about climate change. Some people believe we need to act.

Environmental Persuasive Writing